1. Higher traffic:  With wider readership, more advertisers will find it feasible to advertise their services.

  2. Online offers:  Sales and promotions can be updated instantaneously, while online discount coupons can be printed out.

  3. Free services:  Possibility of advertisers providing free services such as email or Short Message Service.

  4. Advertising banners:  Less distracting yet effective advertising space for businesses.